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Digital Marketing Beginner FREE

Mobile Marketing Strategies

Lesson 1 of 17 Beginner Interactive

Mobile marketing targets users on smartphones and tablets — over 60% of web traffic is mobile.

Channels

  • SMS Marketing — text campaigns
  • App Marketing — push notifications
  • Mobile Ads — in-app, responsive display
  • Location-Based — geo-targeting

Syntax

DIGITAL-MARKETING
# SMS Campaign
"Hi {{name}}, your order is ready! Use code SAVE20 for 20% off: {{link}}"

# Push Notification
"New feature just dropped! Check it out 👉"

# Mobile-First Design
- Thumb-friendly buttons
- Fast loading (< 3 sec)
- Simple navigation
Mobile UX Checklist
PYTHON
checklist = {
    "Responsive Design": True,
    "Touch-friendly buttons (44px+)": True,
    "Fast load time (<3s)": False,
    "Readable font sizes (16px+)": True,
    "No horizontal scrolling": True,
    "Easy navigation": True,
    "Click-to-call button": False,
    "Mobile-friendly forms": True,
}

passed = sum(1 for v in checklist.values() if v)
total = len(checklist)
score = round(passed / total * 100)

print(f"Mobile UX Score: {score}% ({passed}/{total})")
for item, status in checklist.items():
    icon = "✓" if status else "✗"
    print(f"  [{icon}] {item}")

Practice

1
Exercise

What is geo-targeting?

Answer
Delivering content or ads to users based on their geographic location.

Quick Quiz

1

What percentage of web traffic comes from mobile?

Over 60% of global web traffic comes from mobile devices.

Interview Questions

Responsive design, fast loading, large touch targets, simplified navigation, and mobile-first content.