Mobile marketing targets users on smartphones and tablets — over 60% of web traffic is mobile.
Channels
- SMS Marketing — text campaigns
- App Marketing — push notifications
- Mobile Ads — in-app, responsive display
- Location-Based — geo-targeting
Mobile marketing targets users on smartphones and tablets — over 60% of web traffic is mobile.
# SMS Campaign
"Hi {{name}}, your order is ready! Use code SAVE20 for 20% off: {{link}}"
# Push Notification
"New feature just dropped! Check it out 👉"
# Mobile-First Design
- Thumb-friendly buttons
- Fast loading (< 3 sec)
- Simple navigation
checklist = {
"Responsive Design": True,
"Touch-friendly buttons (44px+)": True,
"Fast load time (<3s)": False,
"Readable font sizes (16px+)": True,
"No horizontal scrolling": True,
"Easy navigation": True,
"Click-to-call button": False,
"Mobile-friendly forms": True,
}
passed = sum(1 for v in checklist.values() if v)
total = len(checklist)
score = round(passed / total * 100)
print(f"Mobile UX Score: {score}% ({passed}/{total})")
for item, status in checklist.items():
icon = "✓" if status else "✗"
print(f" [{icon}] {item}")
What is geo-targeting?
Delivering content or ads to users based on their geographic location.
What percentage of web traffic comes from mobile?
Over 60% of global web traffic comes from mobile devices.
Responsive design, fast loading, large touch targets, simplified navigation, and mobile-first content.