What is Digital Marketing?

Digital Marketing is the promotion of products or services using digital channels — websites, social media, email, search engines, and mobile apps.

Key Channels

• SEO — Search Engine Optimization
• PPC — Pay-Per-Click advertising
• Social Media — Facebook, Instagram, LinkedIn
• Email Marketing — newsletters, campaigns
• Content Marketing — blogs, videos, podcasts

Syntax

DIGITAL-MARKETING

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# Digital Marketing Funnel
Awareness → Interest → Decision → Action

# Key Metrics
CTR = Clicks / Impressions × 100
CPC = Cost / Clicks
ROI = (Revenue - Cost) / Cost × 100

Digital Marketing Channels

PYTHON

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channels = {
    "SEO": {"budget": "Low", "time": "Long-term", "roi": "High"},
    "PPC": {"budget": "Medium-High", "time": "Immediate", "roi": "Medium"},
    "Social Media": {"budget": "Low-Medium", "time": "Medium-term", "roi": "Medium"},
    "Email": {"budget": "Low", "time": "Immediate", "roi": "High"},
    "Content": {"budget": "Low", "time": "Long-term", "roi": "High"}
}

print("Digital Marketing Channels:")
for ch, info in channels.items():
    print(f"  {ch:15} | Budget: {info[\"budget\"]:15} | ROI: {info[\"roi\"]}")

Try It Yourself

Practice

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Exercise

Name 5 channels of digital marketing.

Answer

SEO, PPC, Social Media, Email Marketing, Content Marketing.

Quick Quiz

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What does SEO stand for?

Social Engine Optimization

Search Engine Optimization

Search Email Optimization

Social Email Operations

SEO stands for Search Engine Optimization.

Retry Quiz

Interview Questions

What is the marketing funnel?

A model showing the customer journey from awareness to action: Awareness → Interest → Decision → Action.

Tutorial Complete

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