Email Marketing Essentials

Email marketing has the highest ROI of any digital channel — $36 for every $1 spent.

Key Metrics

• Open Rate — % who opened (20-25% good)
• Click Rate — % who clicked (2-5% good)
• Conversion Rate — % who took action
• Unsubscribe Rate — should be < 0.5%

Syntax

DIGITAL-MARKETING

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Subject: [First Name], here's your guide!

Hi {{name}},

Thanks for subscribing! Here's your free guide:

[CTA Button: Download Now]

Best,
SukhNexus Team

Email Metrics Calculator

PYTHON

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def email_metrics(sent, opened, clicked, bounced):
    return {
        "open_rate": round((opened / sent) * 100, 1) if sent else 0,
        "click_rate": round((clicked / sent) * 100, 1) if sent else 0,
        "bounce_rate": round((bounced / sent) * 100, 1) if sent else 0,
        "ctr": round((clicked / opened) * 100, 1) if opened else 0
    }

metrics = email_metrics(sent=10000, opened=2500, clicked=450, bounced=120)
print("Email Campaign Metrics:")
for key, val in metrics.items():
    print(f"  {key:12}: {val}%")

Try It Yourself

Practice

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Exercise

What is a good email open rate?

Answer

20-25% is considered good. Industry average varies.

Quick Quiz

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What has the highest ROI in digital marketing?

Social Media

PPC Ads

Email Marketing

SEO

Email marketing returns $36 for every $1 spent on average.

Retry Quiz

Interview Questions

How do you grow an email list?

Create lead magnets (free guides, tools), use opt-in forms, run webinars, offer discounts, and promote on social media.

Tutorial Complete

Back to Digital Marketing