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Introduction to Digital Marketing
What is Digital Marketing?
Search Engine Optimization
SEO Fundamentals Keyword Research
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Content Strategy
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Affiliate Marketing Basics
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Influencer Marketing Basics
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Data-Driven Decision Making
Digital Marketing Beginner FREE

Content Strategy

Lesson 1 of 17 Beginner Interactive

Content marketing creates valuable content to attract and engage your target audience.

Content Types

  • Blog posts and articles
  • Videos and tutorials
  • Infographics
  • Podcasts
  • Case studies
  • Ebooks and guides

Syntax

DIGITAL-MARKETING
# Content Calendar
Week 1: Blog post (SEO-focused)
Week 2: Video tutorial
Week 3: Infographic
Week 4: Case study

# Content Rules
- Solve problems
- Be consistent
- Tell stories
- Include CTAs
Content Calendar Builder
PYTHON
from datetime import datetime, timedelta

def content_calendar(start_date, topics, frequency_days=7):
    calendar = []
    current = start_date

    for i, topic in enumerate(topics):
        calendar.append({
            "date": current.strftime("%Y-%m-%d"),
            "topic": topic,
            "type": "Blog" if i % 3 == 0 else "Social" if i % 3 == 1 else "Video",
            "status": "Planned"
        })
        current += timedelta(days=frequency_days)

    return calendar

topics = ["SEO Tips", "React Tutorial", "Python Basics", "Career Advice"]
start = datetime(2026, 10, 1)
cal = content_calendar(start, topics)

for item in cal:
    print(f"  {item[\"date\"]} | {item[\"type\"]:6} | {item[\"topic\"]}")

Practice

1
Exercise

What is a content calendar?

Answer
A schedule of when and what content to publish, helping maintain consistency and plan ahead.

Quick Quiz

1

What is the goal of content marketing?

Content marketing aims to attract and engage a target audience by providing value.

Interview Questions

Content marketing provides value to attract audiences. Advertising pays for placement. Content builds long-term trust, ads provide immediate reach.