Google Analytics

Google Analytics tracks website traffic and user behavior to optimize marketing efforts.

Key Reports

• Audience — who visits
• Acquisition — how they found you
• Behavior — what they do
• Conversions — goals completed

Syntax

DIGITAL-MARKETING

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# Key Metrics
Sessions: Total visits
Users: Unique visitors
Bounce Rate: Single-page exits
Avg. Session Duration: Time on site
Pages/Session: Depth of visit

Website Analytics Dashboard

PYTHON

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def analytics_dashboard(visitors, pageviews, bounce, duration, goals):
    return {
        "pages_per_session": round(pageviews / visitors, 2) if visitors else 0,
        "bounce_rate": round((bounce / visitors) * 100, 1) if visitors else 0,
        "avg_duration": f"{duration // 60}m {duration % 60}s",
        "goal_conversion": round((goals / visitors) * 100, 2) if visitors else 0
    }

data = analytics_dashboard(
    visitors=15000, pageviews=45000,
    bounce=6000, duration=195, goals=450
)

print("Website Analytics:")
for key, val in data.items():
    print(f"  {key:20}: {val}")

Try It Yourself

Practice

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Exercise

What is bounce rate?

Answer

The percentage of visitors who leave after viewing only one page. Lower is generally better.

Quick Quiz

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What does a high bounce rate indicate?

Great content

Visitors leaving quickly

More conversions

Higher revenue

A high bounce rate means visitors leave without exploring more pages.

Retry Quiz

Interview Questions

How do you track marketing campaign performance?

Use UTM parameters, Google Analytics goals, conversion tracking, and attribution models to measure each channel's contribution.

Tutorial Complete

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