HTML provides several tags to format text and make it stand out.
Common Formatting Tags
<strong>— Bold and important<b>— Bold but not important<em>— Italic and emphasized<i>— Italic but not emphasized<u>— Underlined<s>—Strikethrough<mark>— Highlighted<small>— Small text<sub>— H2O (subscript)<sup>— E=mc2 (superscript)
Tip: Prefer <strong> over <b> because it adds semantic meaning for screen readers and SEO.