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Digital Marketing Complete

Master SEO, social media, email marketing, Google Ads and analytics - the complete digital marketing toolkit.

SU Taught by Sukhwinder Singh 0 enrolled Beginner

What you will learn

Master digital marketing from strategy to execution across all major channels.

Covers marketing fundamentals, SEO, local SEO, content marketing, social media marketing across Instagram, Facebook and LinkedIn, email marketing, Google Ads, web analytics and conversion optimization.

Who this is for:
- Business owners wanting to market their brand online
- Marketing professionals updating their digital skills
- Students pursuing careers in digital marketing
- Freelancers offering marketing services

Course Syllabus

0 lessons · 11 modules
1. Marketing Fundamentals 5 lessons
  1. Lesson content for "Digital marketing landscape in 2026".

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  2. Lesson content for "Customer personas and buyer journey".

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  3. Lesson content for "Marketing funnels and conversion paths".

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  4. Lesson content for "Brand positioning and messaging".

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  5. Lesson content for "Setting SMART marketing goals".

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2. Search Engine Optimization (SEO) 6 lessons
  1. Lesson content for "How search engines work".

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  2. Lesson content for "Keyword research with tools".

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  3. Lesson content for "On-page SEO - titles, meta, headers".

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  4. Lesson content for "Technical SEO - speed, mobile, structure".

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  5. Lesson content for "Off-page SEO and link building".

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  6. Lesson content for "SEO auditing and reporting".

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3. Local SEO 4 lessons
  1. Lesson content for "Google Business Profile optimization".

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  2. Lesson content for "Local keywords and citations".

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  3. Lesson content for "Reviews and reputation management".

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  4. Lesson content for "Local link building strategies".

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4. Content Marketing 5 lessons
  1. Lesson content for "Content strategy and editorial calendar".

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  2. Lesson content for "Blog writing for SEO and engagement".

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  3. Lesson content for "Video content for YouTube and social".

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  4. Lesson content for "Content repurposing across channels".

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  5. Lesson content for "Measuring content performance".

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5. Social Media Marketing 5 lessons
  1. Lesson content for "Choosing the right platforms for your brand".

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  2. Lesson content for "Content calendars and scheduling tools".

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  3. Lesson content for "Community management and engagement".

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  4. Lesson content for "Social media analytics and reporting".

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  5. Lesson content for "Paid social vs organic reach".

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6. Instagram Marketing 4 lessons
  1. Lesson content for "Instagram algorithm and growth strategy".

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  2. Lesson content for "Reels, Stories and carousel content".

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  3. Lesson content for "Hashtag strategy and discoverability".

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  4. Lesson content for "Instagram Shopping and conversion".

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7. Facebook & LinkedIn Marketing 5 lessons
  1. Lesson content for "Facebook Business Page and Groups".

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  2. Lesson content for "Facebook Ads Manager fundamentals".

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  3. Lesson content for "LinkedIn for B2B marketing".

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  4. Lesson content for "LinkedIn thought leadership content".

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  5. Lesson content for "Retargeting and custom audiences".

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8. Email Marketing 5 lessons
  1. Lesson content for "Building an email list ethically".

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  2. Lesson content for "Email copywriting and subject lines".

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  3. Lesson content for "Automation sequences and drip campaigns".

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  4. Lesson content for "Segmentation and personalization".

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  5. Lesson content for "A/B testing email campaigns".

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9. Google Ads 6 lessons
  1. Lesson content for "Google Ads account structure".

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  2. Lesson content for "Keyword match types and negative keywords".

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  3. Lesson content for "Writing high-converting ad copy".

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  4. Lesson content for "Landing page optimization".

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  5. Lesson content for "Bid strategies and budget management".

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  6. Lesson content for "Google Ads reporting and optimization".

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10. Analytics & Measurement 5 lessons
  1. Lesson content for "Google Analytics 4 setup and basics".

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  2. Lesson content for "Understanding traffic sources and user behavior".

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  3. Lesson content for "Conversion tracking and goals".

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  4. Lesson content for "UTM parameters and attribution".

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  5. Lesson content for "Building marketing dashboards".

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11. Conversion Optimization 4 lessons
  1. Lesson content for "CRO fundamentals and the optimization process".

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  2. Lesson content for "A/B testing methodology".

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  3. Lesson content for "Landing page design principles".

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  4. Lesson content for "Call-to-action optimization".

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